Sans Normal Laliy 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'AG Royal' by Berthold, 'Neue Haas Unica' by Linotype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, punchy, modern, friendly, impact, speed, emphasis, brand presence, display legibility, oblique, soft corners, rounded, bulky, compact counters.
A heavy, oblique sans with broad proportions and rounded, pressureless strokes. Curves are built from smooth circular and elliptical forms, while terminals and joins appear softly squared, giving the shapes a sturdy, engineered feel. Counters are relatively compact, and apertures stay fairly closed, producing dense, high-impact letterforms that hold together well in large display settings. The italic construction reads as a consistent rightward slant rather than calligraphic modulation, keeping the texture even across lines.
Best suited to big, attention-grabbing applications such as headlines, posters, and promotional graphics where its dense color and oblique momentum can lead the eye. It also fits sporty or action-oriented branding, product packaging, and short signage messages that benefit from a wide, sturdy silhouette.
The overall tone is bold and athletic, with a lively forward motion from the slant and weight. It feels contemporary and approachable rather than formal, projecting confidence and immediacy. The rounded geometry softens the mass, creating a friendly, high-energy presence.
The design appears intended as a modern, high-impact display sans that combines rounded geometric construction with an italic slant for speed and emphasis. Its compact counters and substantial strokes prioritize bold presence and quick recognition in short bursts of text.
The uppercase has a strong, blocky silhouette, while the lowercase maintains the same robust structure with single-storey forms where applicable and a compact, utilitarian rhythm. Numerals match the letter weight and width, emphasizing visibility over delicacy, and the overall spacing reads tight and cohesive in the sample text.