Sans Normal Kibup 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Binate' by Monotype, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, ui labels, modern, clean, friendly, energetic, sporty, clarity, modernity, momentum, approachability, versatility, oblique, rounded, geometric, smooth, open.
A smooth, oblique sans with rounded, near-geometric construction and consistently low stroke modulation. Curves are generous and open, with broad bowls and counters that keep forms readable even at larger display sizes. Terminals are clean and softly finished, and the overall set feels slightly expanded in its proportions, giving letters room to breathe. Numerals follow the same streamlined, rounded logic, with simple shapes and steady spacing in the sample setting.
This font is well suited to brand identities, headlines, and promotional layouts where a clean slanted sans can add momentum and emphasis. It can also work effectively for UI labels, product titling, and short-to-medium text blocks in marketing materials where clarity and a modern tone are priorities.
The overall tone is contemporary and upbeat, combining a clean, technical neatness with approachable rounded forms. Its slant adds forward motion and a mild sense of speed, making it feel active without becoming aggressive. The result reads as modern and friendly, suitable for energetic branding and interface-forward design.
The design appears intended as a versatile, modern oblique sans that balances geometric simplicity with friendly, rounded detail. Its proportions and open shapes aim to deliver clear, confident reading while providing a dynamic, forward-leaning voice for contemporary communication.
The sample text shows a steady rhythm with open apertures and clear internal space, helping long lines stay legible. Uppercase forms feel solid and stable, while lowercase maintains a smooth, continuous flow that reinforces the italic/oblique voice. Punctuation and figures appear consistent with the same rounded, simplified geometry.