Sans Normal Ufkob 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, fashion, refined, dramatic, modern, luxury tone, editorial voice, high impact, refined display, high-contrast, crisp, elegant, sleek, airy.
A high-contrast roman with hairline joins and sharp, clean terminals that give strokes a crisp, print-like finish. Proportions run on the wide side with generous counters and open apertures, producing an airy rhythm in text. Curves are smooth and controlled while horizontals and joins stay thin, creating a pronounced thick–thin modulation across both capitals and lowercase. The numerals follow the same contrast and width, reading as refined and slightly delicate at small details.
Best suited to headlines, magazine layouts, and brand identities where contrast and elegance are desirable. It can also work for packaging and display typography that benefits from wide proportions and a refined, high-end feel, especially at medium to large sizes.
The overall tone is polished and editorial, with a fashion-forward seriousness and a touch of drama from the stark contrast. It feels premium and composed rather than casual, leaning toward contemporary elegance suitable for high-end communication.
The design appears intended to deliver a modern, luxury-leaning text-and-display voice by combining wide proportions with strong thick–thin modulation and restrained, clean finishing. It prioritizes sophistication and visual impact while maintaining an orderly, upright reading rhythm.
In the sample text, the wide set and large internal spaces keep paragraphs from feeling dense, while the hairline strokes and thin connections add a fragile, luxurious texture. Punctuation and dots appear compact and crisp, reinforcing the sharp, high-definition character.