Serif Flared Esluh 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, book design, editorial, magazines, branding, classic, literary, formal, refined, readability, traditional tone, editorial clarity, subtle character, flared, bracketed, oldstyle, warm, calligraphic.
This serif face shows flared, bracketed terminals that broaden as strokes meet the baseline and cap line, giving the outlines a subtly calligraphic, carved feel. Curves are generous and smooth, with moderate stroke modulation and rounded joins that keep counters open. Proportions read traditional: capitals are stately and evenly spaced, while the lowercase has compact, sturdy forms with clearly differentiated shapes. The overall rhythm is steady and text-forward, with crisp serifs and controlled contrast that holds up well in continuous reading.
Well suited to long-form reading in books, essays, and editorial layouts where a familiar serif texture is desired. It can also support refined branding, invitations, and headline work—especially when you want a classic voice with a touch of warmth rather than a sharply modern finish.
The tone is bookish and authoritative, balancing formality with a warmer, humanist undercurrent from the flared endings and softly modeled curves. It feels established and dependable rather than trendy, suited to contexts that benefit from tradition and clarity.
The design appears intended to provide a traditional reading serif with distinctive flared terminals, delivering comfortable text color and a refined, slightly engraved character for editorial and literary applications.
The numerals and lowercase maintain a consistent, classic texture, and the font’s flaring at terminals creates a slightly engraved impression without becoming ornate. In larger sizes the shaping of serifs and the modulation become more apparent, lending a subtle elegance to headings as well as text.