Sans Normal Moriw 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Altivo' by Kostic, 'Modica' by Monotype, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, poster-like, retro, attention-grabbing, approachability, branding, high impact, display clarity, rounded, soft, bulky, compact, geometric.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are largely uniform, with softly curved joins and subtly flattened terminals that create a sturdy, blocky silhouette. The uppercase feels wide and stable, while the lowercase uses simple, single-storey forms (notably a and g) that keep the texture smooth and consistent. Numerals are similarly robust and geometric, reading clearly at larger sizes with minimal detail and generous weight.
Best suited to display contexts where strong presence and quick recognition matter, such as headlines, posters, signage, packaging, and brand marks. It can work for short subheads or callouts, but the dense texture suggests avoiding long passages at small sizes.
The overall tone is bold and approachable, with a buoyant, slightly retro friendliness. Its rounded geometry and chunky rhythm convey casual confidence rather than precision or austerity, making it feel upbeat and attention-seeking.
Designed to deliver maximum impact with a friendly, rounded geometric voice, prioritizing bold shapes and a smooth, cohesive rhythm for modern display and branding applications.
Apertures and counters are relatively tight for the weight, giving the face a dense, impactful color in text. The wide stance and soft curvature help maintain legibility despite the heavy mass, especially in short bursts of copy.