Serif Normal Ullam 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, invitations, elegant, refined, fashion, classic, elegance, luxury tone, editorial clarity, display refinement, hairline serifs, calligraphic, crisp, airy, high-waist capitals.
This serif typeface features delicate, hairline serifs and pronounced thick–thin modulation, producing a crisp, high-precision silhouette. Capitals are tall and stately with generous interior counters and smooth, circular bowls, while joins and terminals stay sharp and controlled. The lowercase shows a bookish rhythm with a two-storey “g,” a compact, slightly calligraphic “e,” and fine, tapering strokes that keep the texture light and open. Numerals follow the same refined contrast and maintain an elegant, slightly formal presence alongside the letters.
It is well-suited to magazine typography, cultural/editorial layouts, and other applications where refined contrast and elegant letterforms are desirable. It will also work effectively for display roles such as headlines, pull quotes, and premium branding, where its airy texture and sharp detailing can be appreciated.
The overall tone is poised and luxurious, leaning toward contemporary editorial sophistication rather than rustic or overtly historical character. Its light color and sharp finishing convey a sense of polish, restraint, and premium styling.
The design appears intended to deliver a modern, fashion-forward serif voice with strong contrast and meticulous finishing, prioritizing elegance and visual refinement in display and editorial contexts.
The font’s extreme thin strokes and sharp serifs create a bright page color with noticeable sparkle, especially in larger sizes and in mixed-case settings. Curves are smooth and continuous, and the design avoids heavy bracketed serifs, favoring clean, needle-like endings that emphasize finesse.