Slab Square Pema 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fried Chicken' by FontMesa (names referenced only for comparison).
Keywords: editorial, text, book design, branding, signage, classic, institutional, bookish, traditional, readability, durability, print voice, utility, bracketed serifs, robust serifs, vertical stress, moderate x-height, open apertures.
A sturdy slab serif with pronounced, blocky serifs and subtly bracketed joins that soften the otherwise squared-off construction. Strokes are largely monolinear with minimal contrast, producing an even, steady color in text. Proportions feel moderately wide with generous counters; round letters (O, C, G) are smooth and open, while straight-sided forms (H, N, E) maintain a firm, upright rhythm. Lowercase forms are conventional and readable, with a two-storey a, a compact two-storey g, and clear differentiation between i/j via square dots and a descending j. Numerals are straightforward and lining in appearance, with open, legible shapes and consistent serif treatment.
Well-suited to editorial typography, book and long-form text, and applications that benefit from a solid, traditional slab presence. It can also serve branding and headings where a confident, print-rooted voice and clear letterforms are desirable.
The tone is dependable and traditional, with a quietly authoritative presence. Its slab serifs and even stroke weight evoke printed reference materials and institutional typography, leaning more pragmatic than decorative.
The design appears intended as a versatile, workhorse slab serif that balances sturdiness with readability. By combining robust serifs, low contrast strokes, and conventional letter shapes, it aims to deliver a familiar, dependable tone across both display lines and paragraph settings.
Spacing appears comfortable and the design maintains consistent serif logic across uppercase, lowercase, and figures, supporting a stable typographic texture in running text. The terminals and serifs favor flat, squared geometry tempered by slight curvature at joins, helping it read smoothly at display and text sizes.