Sans Normal Dirud 3 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui, branding, headlines, posters, packaging, modern, casual, friendly, clean, quirky, approachability, clarity, contemporary tone, dynamic emphasis, rounded, monoline, open apertures, oblique, soft corners.
A rounded, monoline sans with an oblique (right-leaning) stance and smooth, continuous curves. Stroke endings are clean and gently softened rather than sharply cut, with open, readable apertures in letters like C, S, and e. Proportions feel slightly elastic across glyphs—round characters (O, Q) read generously wide while narrow forms (I, l) stay compact—creating a lively rhythm without losing overall consistency. The lowercase shows simple, single-storey constructions (notably a and g), and figures are straightforward with rounded geometry and clear silhouettes.
Well-suited to interface labels, contemporary branding, and short-form editorial or marketing copy where a friendly, modern tone is desired. The oblique stance and rounded shapes also make it effective for headlines, posters, and packaging, where a bit of motion and approachability can help text stand out without feeling aggressive.
The overall tone is contemporary and approachable, combining a tidy, utilitarian structure with a subtle playful slant. Its rounded forms and easy curves give it a friendly, informal voice that still feels controlled and legible, lending a light, upbeat personality to text.
Likely designed as a general-purpose, contemporary rounded sans with an integrated oblique posture, aiming to balance clarity with an approachable, slightly playful character. The geometry prioritizes smooth curves, open counters, and straightforward letterforms for reliable readability in both display and text contexts.
The italic-like lean is consistent across caps, lowercase, and numerals, helping the font feel dynamic in running text. Counters remain open at text sizes, and the round-heavy construction keeps the texture smooth and even, especially in mixed-case settings.