Serif Contrasted Vidu 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Century 751' by Bitstream (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, book covers, editorial, luxury, dramatic, formal, classic, display impact, premium tone, editorial voice, classic refinement, vertical stress, sharp serifs, hairline joins, crisp terminals, high-contrast.
A high-contrast serif with strong vertical stress and crisp, pointed serifs. Stems are heavy and confident while connecting strokes and inner joins snap down to fine hairlines, creating a pronounced thick–thin rhythm. Proportions read generously wide with open counters and ample interior space, and the overall color is dark and assertive at display sizes. Terminals and serifs are clean and relatively unbracketed, giving the design a precise, cut-paper sharpness rather than a soft, calligraphic flow.
Best suited to headlines, deck copy, and other display settings where its contrast and wide stance can breathe. It works well for editorial layouts, fashion/beauty or luxury branding, posters, and book-cover titling, especially when printed large or used with comfortable tracking and line spacing.
The tone is polished and theatrical—classic in structure but with enough contrast to feel attention-seeking and upscale. It suggests fashion/editorial styling, prestige branding, and headline-centric typography where dramatic thick–thin modulation is a feature rather than a distraction.
The design appears intended to deliver a refined, classic serif voice with heightened contrast for maximum impact. Its sharp serifs, vertical emphasis, and spacious forms prioritize elegance and drama in display typography rather than quiet, text-first neutrality.
In the sample text, the heavier verticals create strong word-shapes and a striking texture, while the fine hairlines and sharp serifs add sparkle that can become delicate in tightly set or small-size contexts. The numerals carry the same contrast and formal posture, pairing well with titling and display composition.