Sans Superellipse Ogdid 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Forza' by Hoefler & Co. and 'Erbaum' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techy, confident, sporty, industrial, futuristic, impact, modernity, utility, brand presence, systematic geometry, rounded, squarish, blocky, geometric, compact.
This typeface is a heavy, geometric sans built from squarish, superellipse-like bowls and rounded-rectangle counters. Strokes are uniform and weighty, with broadly rounded corners and straight-sided curves that give letters a soft-rectilinear silhouette. Apertures tend to be tight and counters compact, producing dense, high-impact word shapes. Diagonals in forms like K, V, W, X, Y, and Z are sturdy and clean, while terminals are consistently blunt and rounded rather than tapered.
It performs best in short, prominent settings such as headlines, posters, wordmarks, and packaging where its dense counters and blocky geometry can read cleanly. It also suits UI titles, product labeling, and signage that aims for a modern, robust voice. For paragraphs, it is most effective in brief bursts (pull quotes, labels, navigation) rather than extended reading.
The overall tone is bold and modern with a utilitarian, engineered feel. Its rounded-rectangle geometry reads as contemporary and tech-forward, while the mass and compact counters convey confidence and toughness. The result feels at home in sporty, industrial, or digital product contexts where clarity and impact matter more than delicacy.
The design appears intended to deliver maximum presence with a friendly-industrial edge: strong, rounded-rect forms that stay geometric and controlled while avoiding sharpness. Its consistent, system-like construction suggests a focus on cohesive alphanumerics and punchy display performance in contemporary branding and digital environments.
Round letters like O and Q lean toward a squircle construction, and the numerals follow the same compact, rounded-rect logic for a cohesive alphanumeric texture. Lowercase forms maintain the same sturdy geometry, keeping rhythm consistent in mixed-case settings. The heavy build suggests it will benefit from generous spacing and larger sizes when used in longer lines of text.