Sans Normal Obkaz 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avion' by Fenotype, 'Panton Rust' by Fontfabric, 'Quiroh' by Hashtag Type, 'Allrounder Grotesk Condensed' by Identity Letters, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, bold, approachable, impact, approachability, display clarity, retro appeal, rounded, soft corners, compact, sturdy, chunky.
A heavy, rounded sans with compact proportions and broad, smoothly curved bowls. Strokes maintain an even weight with softened corners and slightly squared terminals that keep the silhouettes sturdy rather than delicate. Counters are relatively tight, giving the face a dense, poster-ready color, while curves stay clean and consistent across uppercase, lowercase, and numerals.
Best suited for headlines, posters, signage, and branding where strong presence and quick recognition matter. It also works well on packaging and promotional graphics that benefit from a friendly, high-impact voice, especially at medium-to-large sizes.
The overall tone is warm and upbeat, with a confident, chunky presence that reads as friendly rather than aggressive. Its rounded construction and compact rhythm evoke a casual, slightly retro sensibility suited to attention-grabbing, good-natured messaging.
Likely designed as a high-impact display sans that prioritizes bold legibility and an approachable personality. The consistent rounded geometry and compact spacing suggest an emphasis on creating a cohesive, energetic texture for branding and headline use.
In text, the heavy color and narrow openings can make long passages feel dense, but it delivers strong impact at larger sizes. Numerals match the letterforms’ rounded, sturdy construction, supporting cohesive headline and display settings.