Sans Normal Lybuv 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller' and 'Muller Next' by Fontfabric, 'Pluto Sans' by HVD Fonts, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, friendly, energetic, confident, impact, momentum, approachability, display emphasis, branding, oblique, rounded, chunky, soft corners, compact joins.
A heavy, oblique sans with rounded geometry and a compact, muscular build. Strokes are thick and uniform, with smooth curves and softly cut terminals that keep counters open despite the dense weight. The italic slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm; forms like the single-storey a and g and the bulbous bowls reinforce a contemporary, simplified construction. Overall spacing reads tight but controlled, producing a solid, blocky silhouette that holds together well in short bursts of text.
This font performs best in display contexts such as headlines, posters, promotions, and large typographic statements where its weight and slant can deliver impact. It also suits sporty or youth-oriented branding, packaging callouts, and social media graphics that benefit from bold, fast-looking typography.
The tone is bold and upbeat, with a forward-leaning momentum that suggests speed and impact. Its rounded shapes temper the weight, giving it an approachable, friendly character rather than an aggressive one. The result feels modern and energetic—well suited to attention-grabbing messages that still want warmth.
The design appears intended to deliver maximum punch and forward motion while keeping forms friendly through rounded construction. It prioritizes strong silhouettes and consistent slant for high-visibility messaging in contemporary branding and advertising.
Distinctive features include sturdy diagonals, broad bowls, and numerals with a slightly compressed, athletic feel. The heavy weight and oblique angle emphasize shape over interior detail, so clarity is strongest at display sizes or in high-contrast applications.