Sans Normal Lybuv 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, playful, retro, impact, speed, emphasis, display, branding, slanted, rounded, blocky, compact, punchy.
A heavy, slanted sans with broad proportions and smoothly rounded corners. Strokes are thick and largely uniform, creating dense, dark letterforms with minimal internal whitespace. Curves are built from soft circular arcs, while terminals tend to be blunt and squared-off, giving the shapes a sturdy, block-like feel. The overall rhythm is compact and consistent, with simplified geometry and a strong forward lean that emphasizes motion.
Best suited to short, high-impact typography such as headlines, posters, sports and event branding, and product packaging where a strong, kinetic voice is desired. It can also work for large-format signage and social graphics, especially when clarity and bold presence are prioritized over fine detail.
The font communicates speed and impact, balancing friendly roundness with assertive mass. Its tone feels sporty and promotional, with a slightly retro, headline-driven character that reads as bold and upbeat rather than formal.
The design appears intended as a high-visibility display sans that combines rounded, approachable construction with a dynamic slant for emphasis and speed. Its simplified forms and dense weight suggest it was drawn to hold up in attention-grabbing contexts and to project an energetic, promotional attitude.
Counters and apertures are relatively tight, so texture becomes solid at smaller sizes, while the slant and wide stance keep it lively in display use. The numerals follow the same chunky, rounded construction and are designed to hold presence in large settings.