Sans Normal Nurid 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Actay' by Arodora Type, 'BR Shape' by Brink, 'Heavitas Neue' by Graphite, and 'Patika' by Plasebo Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, punchy, retro, confident, impact, approachability, brand voice, display clarity, geometric simplicity, rounded, soft corners, geometric, high contrast-free, compact counters.
A heavy, rounded sans with monoline strokes and broad, stable proportions. Curves are built from near-circular bowls and smooth arcs, while terminals tend to be softly squared, giving a crisp-yet-gentle finish. Counters are relatively tight for the weight, keeping letters compact and dark, and the overall rhythm is even and blocky without feeling rigid. The lowercase shows simple, single-story forms (notably a and g) and a straightforward construction that prioritizes solid silhouettes and clear spacing at display sizes.
This font suits high-impact display work such as headlines, posters, packaging, and bold brand systems where a friendly, geometric voice is desired. It performs best at medium-to-large sizes, where its tight counters and heavy color can be used for strong typographic hierarchy and memorable wordmarks.
The tone is warm and approachable, with a buoyant, slightly retro feel driven by its rounded geometry and chunky presence. It reads as energetic and friendly rather than formal, making it good at projecting confidence and cheer in short messages.
The design appears intended to deliver a cheerful, modern geometric look with maximum visual impact and smooth readability in display settings. Its simplified shapes and rounded finishing suggest a focus on approachable branding and punchy editorial titling rather than long-form text.
Round letters like O/C/G/Q emphasize circular construction, while diagonals in A/V/W/X retain a sturdy, simplified geometry. Numerals match the same chunky, rounded logic, staying highly legible and visually consistent with the letters.