Sans Normal Poruh 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Colville' by Canada Type, 'EquipCondensed' by Hoftype, and 'Haboro Soft' by insigne (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, playful, clean, approachability, impact, clarity, modernity, rounded, soft, geometric, compact, sturdy.
A heavy, rounded sans with softly squared terminals and generously curved bowls. Letterforms lean toward geometric construction, with broad, even strokes and minimal modulation, producing a solid, uniform color in text. Counters are fairly open for the weight, while joins and shoulders are smoothed rather than sharp, giving the shapes a cushioned feel. Proportions are compact with short extenders and a stable baseline presence; curves on C/O/Q and the circular digits read particularly full and continuous.
Best suited to headlines, brand marks, packaging, and bold UI moments where a friendly but assertive voice is needed. It also works for short blocks of display copy, provided generous spacing and size are used to keep the heavy forms from feeling crowded.
The overall tone is approachable and contemporary, combining firmness with warmth. Its rounded edges and compact rhythm make it feel friendly and slightly playful, while the dense weight adds confidence and impact for prominent messaging.
This design appears intended to deliver high-impact readability with a warm, contemporary personality. The softened geometry suggests a focus on approachability while maintaining the clarity and efficiency of a modern sans for display-centric use.
In the sample text, the font maintains strong consistency across mixed-case settings, with clear word shapes and a steady cadence. Punctuation and numerals match the same rounded, sturdy logic, helping the design feel cohesive in headlines and short paragraphs.