Sans Normal Relid 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alilato Arabic' by Alilato, 'Brandon Text' and 'Brandon Text Office' by HVD Fonts, 'Whitney' by Hoefler & Co., and 'PF Diplomat Sans' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, straightforward, approachable, impact, clarity, modernity, simplicity, versatility, geometric, rounded, blocky, smooth, sturdy.
A heavy, geometric sans with broad, round counters and smoothly curved bowls paired with flat, squared terminals. Strokes are consistently thick with minimal modulation, and the overall construction leans on circular forms (notably in O/C/G and the numerals) balanced by crisp verticals and diagonals. Spacing reads even and utilitarian, with compact apertures and a solid, uniform color that holds together well across mixed case and figures.
Best suited to headlines and short-to-medium blocks where strong weight and geometric clarity are desirable, such as posters, branding systems, packaging, and signage. It can also work for UI labels or navigation elements when a firm, assertive typographic color is needed.
The tone is contemporary and plainspoken, combining friendliness from the rounded geometry with a confident, high-impact presence. It feels practical and no-nonsense rather than delicate, giving text a stable, dependable voice suited to direct communication.
The design appears intended to deliver a clean, modern sans voice with high visual impact, using rounded geometry and simplified details to stay legible and consistent at larger sizes while maintaining a friendly, contemporary character.
Lowercase forms show simplified, sturdy shapes with minimal detailing, and punctuation/diacritics (like the i/j dots) appear large and clear at display sizes. Numerals are similarly geometric and robust, maintaining the same dense texture as the letters for consistent emphasis.