Serif Contrasted Haru 2 is a regular weight, normal width, very high contrast, italic, normal x-height font visually similar to 'Mafra Condensed', 'Mafra Deck Condensed', 'Mafra Dispay Condensed', and 'Mafra Headline Condensed' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, magazine, branding, invitations, elegant, formal, dramatic, refined, display, luxury, elegance, didone-like, hairline, crisp, calligraphic, bracketless.
A high-contrast italic serif with strong vertical stems and very fine hairlines, producing a crisp, bright texture on the page. Serifs are sharp and lightly bracketed to effectively unbracketed, with tapered terminals and pronounced stroke modulation throughout. The italic construction leans decisively with smooth, calligraphic joins in the lowercase, while capitals retain a stately, sculpted presence. Overall proportions feel balanced and bookish, with a normal x-height and clear differentiation between thick and thin strokes across letters and figures.
Best suited to headlines, pull quotes, and editorial typography where high contrast can be showcased at larger sizes. It also fits luxury branding, event materials, and elegant packaging, especially when paired with a quieter roman or sans for supporting text.
The tone is polished and dramatic, with a fashion-forward elegance typical of display italics used in refined settings. Its sharp contrast and flowing slant suggest sophistication and a sense of ceremony, lending text a confident, upscale character.
The design appears intended to deliver a classic high-fashion italic voice: assertive contrast, sharp finishing, and graceful movement for prominent typographic moments. It prioritizes elegance and visual impact while maintaining a traditional serif foundation.
The forms show vertical stress and a lively rhythm in running text, where hairlines and entry/exit strokes create a sparkling, energetic line. Numerals match the italic styling and contrast, keeping a cohesive voice between text and figures.