Sans Superellipse Huboh 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection and 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, industrial, friendly, space saving, high impact, robust branding, modern utility, compact, rounded, blocky, dense.
A compact, heavy sans with rounded-rectangle construction and broadly curved corners throughout. Strokes are uniform and thick, producing dense counters and short apertures, while terminals stay blunt and clean. The overall silhouette is tall and tightly set with economical sidebearings; round letters like O/C/G read as squarish superellipses, and diagonals (V/W/X/Y) are steep and chunky. Lowercase forms are simple and robust, with a single-storey a and g, a short-armed t, and a small, round dot on i/j.
Best for display contexts where bold, condensed messaging is needed: posters, big headings, logos/wordmarks, packaging panels, and short signage lines. It also works well for punchy UI labels or section headers when space is limited and a strong typographic color is desired.
The font projects a strong, no-nonsense tone with a friendly edge from its rounded geometry. It feels modern and utilitarian—more about punch and clarity than elegance—giving headlines a confident, workmanlike presence.
The design appears intended to deliver maximum impact in a compact footprint, using rounded-rectangle forms to keep the tone approachable while maintaining a tough, industrial presence. Its simplified shapes and tight rhythm emphasize immediacy and bold branding over fine detail.
Numerals match the compact, blocky rhythm; the 0 is oval-superelliptical and the 1 is a plain vertical with minimal shaping. In longer text, the tight apertures and heavy color create a solid texture best suited to larger sizes rather than extended reading.