Sans Normal Lumer 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Sans Atwic Modern' by Caron twice, 'Muller Next' by Fontfabric, 'Nietos' by Melvastype, 'Fact' by ParaType, 'Neue Reman Sans' by Propertype, and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, punchy, impact, emphasis, speed, visibility, modernity, oblique, rounded, blocky, compact, upright terminals.
A heavy, oblique sans with broad proportions and rounded, geometric curves. Strokes stay consistently thick, producing strong silhouettes and compact counters, while the italic slant adds forward motion. Letterforms favor simple, sturdy construction with smooth joins and mostly flat or gently angled terminals; diagonals and bowls read cleanly even at large sizes. Numerals match the letters in mass and width, with bold, simplified shapes that prioritize impact over delicacy.
This font is well suited to attention-grabbing display work such as headlines, posters, brand marks, and promotional graphics where a bold oblique voice is desirable. It can also work effectively on packaging or apparel graphics that benefit from a strong, athletic tone and high contrast against the background at larger sizes.
The overall tone is confident and high-energy, combining a sporty, headline-driven presence with a straightforward modern feel. Its strong weight and slanted stance convey urgency and momentum, making the text feel bold and declarative rather than subtle or refined.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and an oblique angle that signals speed and emphasis. It prioritizes bold presence and quick recognition in display typography, aiming for a contemporary, energetic voice.
Spacing appears generous for a display style, helping the dense forms avoid clogging despite tight internal counters. The sample text shows consistent rhythm across mixed-case settings, with sturdy lowercase shapes that maintain the same assertive color as the uppercase.