Sans Normal Admah 11 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'CF Mod Grotesk' by Fonts.GR, 'Bauziet' by Halbfett, 'Neurial Grotesk' by Indian Type Foundry, 'Remoto' by JAM Type Design, 'Ava Grand' by Matt Chansky, 'Bassen' by SRS Type, and 'Shoika' by Tropical Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, ui labels, modern, clean, technical, friendly, contemporary emphasis, clarity, approachability, neutral utility, monoline, rounded, oblique, open apertures, airy.
A monoline, oblique sans with rounded, near-geometric construction and smooth curves. Strokes stay even with gently softened terminals, producing a clean, contemporary texture. Proportions read slightly expanded with generous sidebearings, and the italic slant is consistent across capitals, lowercase, and numerals. The lowercase shows simple, single-storey forms (notably a and g) and open counters, keeping word shapes clear at display sizes.
Well suited to contemporary branding and marketing headlines where a clean italic voice is desired. It also works for posters and editorial callouts, and can serve in UI labels or product interfaces when an oblique sans is needed for emphasis while staying crisp and legible.
The overall tone feels modern and efficient, with a friendly edge from the rounded forms and smooth, even strokes. Its steady slant adds forward motion and a mildly technical, contemporary voice without becoming aggressive.
The design appears intended as a versatile, contemporary italic sans that combines geometric simplicity with softened, approachable detailing. It aims to deliver a forward-leaning emphasis style that remains readable and orderly across both short headlines and longer sample text.
Capitals are straightforward and geometric, with broad curves in C/G/O and a rounded-bottom J. Numerals are similarly clean and open; the 0 is oval and the 8 is balanced, supporting clear set text and UI-style number strings. The sample paragraph shows an even rhythm and stable spacing that maintains clarity in longer lines.