Sans Normal Adnug 10 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: ui labels, branding, editorial, signage, packaging, modern, friendly, efficient, neutral, clean, clarity, approachability, contemporary tone, forward motion, everyday utility, geometric, rounded, oblique, open apertures, soft corners.
A clean sans with an oblique slant and smooth, rounded geometry. Strokes are even and steady, with minimal contrast and gently softened joins that keep the texture calm. Uppercase forms are straightforward and open, while lowercase letters show broad, round bowls and a notably tall x-height that boosts legibility. Counters are generous, terminals feel trimmed and controlled, and the overall rhythm reads slightly expansive with comfortable spacing and a contemporary, utilitarian cadence.
It works well for interface text, labels, and wayfinding where quick recognition and clean texture matter. The oblique stance also makes it effective for brand voices that want movement without ornament, and for editorial subheads, product copy, and packaging where a friendly, contemporary sans is needed.
The tone is modern and approachable, combining clarity with a mild, energetic forward lean. Its rounded construction avoids harshness, giving it a friendly, practical voice suited to everyday communication rather than formal display. The overall impression is confident and straightforward, with a subtle sportiness from the slant.
The design appears intended to deliver a contemporary, highly legible sans with a built-in sense of motion through a consistent oblique angle. Rounded, geometric construction and open counters suggest an emphasis on clarity and approachability across both short headlines and longer reading.
Numerals follow the same smooth, low-contrast construction, with clear shapes and open forms that read well at a glance. In paragraph samples, the italic/oblique angle is consistent across capitals and lowercase, creating a cohesive, flowing line without becoming cursive or calligraphic.