Script Irmat 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, greeting cards, friendly, retro, playful, casual, inviting, hand-lettered feel, decorative caps, approachable tone, display readability, brushy, looped, bouncy, rounded, monoline-ish.
A lively script with a rightward slant and a brush-pen feel, showing smooth curves, rounded terminals, and occasional tapered joins. Strokes are moderately contrasted and slightly irregular in a natural, handwritten way, with generous bowls and frequent looped forms in both capitals and lowercase. Capitals are decorative and prominent, while the lowercase maintains a steady rhythm with compact counters and a relatively low x-height, giving the line a bouncy texture. Numerals match the cursive logic with soft curves and simple, readable shapes.
Works best for short to medium-length display settings such as logos, product packaging, café menus, invitations, greeting cards, and social graphics. It can also serve as an accent face paired with a simple sans for subheads or pull quotes where a friendly handwritten presence is desired.
The overall tone is warm and personable, leaning playful rather than formal. Its looping capitals and buoyant rhythm evoke a vintage, hand-lettered charm that feels crafted and approachable, suitable for lighthearted messaging and brand voices.
The design appears intended to simulate confident brush script lettering with decorative capitals and an easy, conversational flow. It balances legibility with personality, aiming for a crafted look that reads quickly while still feeling expressive.
Letter connections appear optional rather than strictly continuous, so the texture alternates between lightly joined strokes and separated forms. The design relies on smooth curvature and consistent roundness more than sharp calligraphic angles, keeping the color even across words while still feeling hand-drawn.