Slab Contrasted Wipo 6 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, retro, rugged, confident, playful, western, impact, nostalgia, sturdiness, attention, blocky, chunky, bracketed, soft corners, heavy serifs.
A heavy, highly inked slab-serif with broad proportions and compact internal counters. Strokes are thick with subtly rounded joins and corners, giving the letterforms a softened, press-printed feel rather than a sharp geometric one. The slabs read as wide, rectangular terminals with slight bracketing, and the overall rhythm is sturdy and emphatic, with short ascenders/descenders and a large x-height that keeps lowercase prominent. Curves (C, G, O, S) are full and weighty, while horizontals and serifs form strong bands that create a pronounced, poster-like silhouette.
This design is best suited to display typography: posters, big headlines, storefront or event signage, and packaging where strong presence is needed. It can also work for short subheads or pull quotes when set large and with enough tracking to preserve clarity.
The font conveys a bold, outgoing tone—part vintage headline, part workwear ruggedness. Its chunky slabs and generous shapes suggest classic Americana and nostalgic print, while the softened details keep it approachable and slightly playful rather than austere.
The likely intention is a high-impact slab-serif optimized for attention and durability in print and branding, combining classic slab cues with softened, friendly shaping to feel both nostalgic and contemporary.
At text sizes the heavy slabs and tight counters create dense color, making it most comfortable when given generous size and spacing. Numerals share the same chunky, rounded construction and feel designed to hold up in display settings.