Slab Square Ethe 10 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, badges, western, rugged, playful, retro, boisterous, impact, signage, nostalgia, branding, attention, blocky, chunky, square-cut, heavyweight, compact counters.
A heavy, block-built slab serif with square-cut terminals and broad, rectangular proportions. Strokes are thick and confident, with moderately tight internal counters that emphasize mass and density. The serifs read as sturdy horizontal slabs with flat ends, giving many letters a stamped, poster-like silhouette. Curves (C, G, O, S) are rounded but constrained by the overall geometric, squared-off construction, while joins and corners stay crisp and assertive for high-impact word shapes.
Best suited for display settings where strong presence and instant legibility matter—posters, headlines, badges, labels, and packaging. It can work for short bursts of text or punchy subheads, but the dense counters and heavy color are most effective at larger sizes and with comfortable tracking.
The overall tone feels bold and extroverted, with a classic Americana and old poster sensibility. Its chunky slabs and compact counters create a rugged, workmanlike flavor that can also come across as friendly and humorous in large sizes.
The design appears intended to deliver maximum impact with a sturdy, slab-serif voice—evoking vintage signage and bold print ephemera while keeping letterforms straightforward and highly recognizable.
The uppercase and lowercase share a strong, unified weight and a consistent, carved-block rhythm. Numerals match the same sturdy construction, maintaining the same blunt terminals and dense presence, which helps mixed text stay visually even.