Sans Normal Tilu 10 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, branding, classic, authoritative, formal, literary, readability, prestige, editorial tone, classic clarity, bracketed, crisp, stately, balanced, sharp terminals.
This typeface presents a sturdy, refined structure with clear contrast between thick verticals and finer connecting strokes. Uppercase forms are wide and stable with crisp, bracketed finishing at major stroke ends, while curves are smooth and evenly drawn. Lowercase shows a traditional, text-forward construction with a two-storey “a,” compact bowls, and a “g” with a pronounced ear and a rounded lower loop, creating a consistent rhythm across words. Numerals follow the same logic, combining strong stems with rounded bowls and tapered joins for a cohesive, print-oriented texture.
It performs well in headlines and subheads where its contrast and crisp terminals can show, and it also suits editorial settings such as magazine layouts and book-cover typography. The wide, stable capitals and conventional lowercase make it a strong choice for formal branding and display uses that benefit from a classic, trustworthy voice.
Overall, the font conveys a composed, editorial tone—confident and established rather than casual. The crisp contrast and traditional letterforms give it a bookish, institutional feel suited to serious content and polished branding.
The design appears intended to blend contemporary clarity with classical text-type cues, aiming for a polished reading experience and a strong, authoritative presence in display sizes. Its forms prioritize recognizable, traditional silhouettes and a steady typographic rhythm.
The spacing in the sample text reads open and steady, with clean word shapes and distinct character silhouettes. Punctuation and terminals feel intentional and slightly formal, supporting a disciplined page color at larger text sizes.