Sans Contrasted Ulpo 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, assertive, editorial, modern, sporty, authoritative, impact, authority, clarity, display, bracketed serifs, vertical stress, open counters, tight spacing, sturdy.
This typeface has sturdy, heavy strokes with clear contrast between stems and joins, and a predominantly vertical stress. Letterforms are relatively broad with stable proportions and crisp, squared-off terminals. Subtle bracketed serifs appear on many glyphs, giving the shapes a transitional, semi-serif flavor rather than a purely geometric construction. Counters are generally open and the curves are smooth, producing a confident, high-ink rhythm that holds up well at large sizes.
It performs best in headlines, posters, and short-form messaging where weight and contrast can carry the design. The strong presence also suits branding and packaging, especially when a modern-but-established tone is desired. For extended body text, it will likely work better with generous leading and careful tracking.
The overall tone is forceful and no-nonsense, with a contemporary editorial edge. Its strong weight and crisp details convey authority and impact, while the slight serifing adds a more established, print-like seriousness. The result feels suitable for emphatic messaging rather than delicate or airy layouts.
The design appears intended to deliver a strong, attention-grabbing voice while retaining a structured, print-informed feel through subtle serifing and vertical stress. It prioritizes impact, clarity, and a confident rhythm for display-oriented typography.
In the sample text, the density is high and spacing reads on the tighter side, which amplifies impact but can reduce comfort in long passages. The numerals share the same robust, contrasted structure and feel designed to read clearly at display sizes.