Sans Normal Egmep 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: ui text, brand systems, editorial, presentations, infographics, clean, modern, airy, calm, technical, legibility, neutrality, hierarchy, contemporary tone, system utility, monolinear, humanist, open apertures, rounded terminals, smooth curves.
A slanted, monolinear sans with smooth elliptical curves and clean, unadorned strokes. Letterforms are open and spacious, with generous interior counters and rounded joins that keep shapes clear at text sizes. The rhythm is even and uncluttered, with straightforward construction in capitals and a slightly more fluid, humanist feel in the lowercase. Numerals follow the same restrained, rounded logic, maintaining consistent stroke behavior and a tidy overall texture.
Well-suited for interface copy, dashboards, and product typography where a clean italic can provide hierarchy without adding heaviness. It also fits brand systems and editorial layouts that need a modern, streamlined voice for subheads, pull quotes, captions, and short-to-medium reading lengths.
The overall tone is contemporary and understated, projecting clarity without feeling rigid. Its italic angle adds a sense of motion and polish, making it feel efficient and professional rather than expressive or decorative.
The design appears intended as a practical italic companion with a smooth, contemporary sans structure, prioritizing legibility, neutrality, and a refined forward slant. Its consistent curves and open forms suggest a focus on clear reading and versatile, system-friendly typography.
Curved characters like C, G, O, Q, and S emphasize rounded geometry, while diagonals in A, V, W, X, and Y stay crisp and controlled. In the text sample, word shapes remain distinct thanks to open apertures and ample spacing, producing a light, breathable color on the line.