Sans Normal Otgin 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'EB Corp' by Eko Bimantara, 'Priva' and 'Priva Pro' by Monotype, 'Motiva Sans' by Plau, and 'Foundry Sterling' by The Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, playful, confident, approachable, approachability, clarity, display impact, modern branding, rounded, soft, chunky, open counters, generous spacing.
A heavy, rounded sans with soft cornering and broadly curved bowls. Strokes are consistently thick with smooth, even joins and minimal modulation, giving letters a solid, unified color on the page. Forms lean toward geometric construction but keep a human, slightly softened feel through rounded terminals and gently shaped curves. Counters are fairly open for the weight, and the overall rhythm is wide and steady, with clean, straightforward silhouettes that read clearly in both uppercase and lowercase.
Best suited to headlines, branding, and display typography where a bold, friendly presence is needed. It works well for posters, packaging, and signage, especially where legibility at a distance and a warm tone are priorities. In longer passages it will be most effective at larger sizes where its weight and rounded shapes can breathe.
The tone is friendly and contemporary, with a warm, approachable personality. Its rounded geometry and substantial weight create an upbeat, informal voice that feels confident without becoming harsh. The overall impression is playful and welcoming, suitable for designs that want to feel modern and accessible.
The design appears intended as a versatile display sans that combines geometric clarity with softened, rounded detailing for approachability. Its consistent stroke weight and clean silhouettes suggest an emphasis on dependable readability while delivering a contemporary, upbeat character for marketing and editorial display use.
Capitals are compact and sturdy, while lowercase maintains clear differentiation with simple, familiar shapes. Numerals appear robust and highly visible, matching the letterforms’ rounded, solid construction. The font’s heavy mass and smooth curves produce strong impact in short lines and prominent placements.