Sans Normal Otgah 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'Panton' by Fontfabric, 'Cumhuriyet' by Fontuma, and 'Menco' by Kvant (names referenced only for comparison).
Keywords: branding, ui labels, packaging, headlines, signage, friendly, modern, approachable, clean, confident, warmth, clarity, legibility, modern neutrality, brand friendliness, rounded, soft, blunt terminals, open counters, high legibility.
A rounded sans with smooth, continuous curves and a sturdy, even stroke that reads clearly at display and text sizes. Terminals are predominantly blunt and softly finished, giving letters a gentle, contemporary feel. Proportions are balanced and fairly compact, with open apertures and generous counters that keep interior spaces from clogging. Uppercase forms lean geometric (notably in the round letters), while the lowercase keeps a practical, straightforward construction with a single-storey “a” and “g” and a simple, readable “t.” Numerals are solid and modern, with rounded bowls and stable verticals.
This font works well for brand identities, packaging, and marketing where a friendly modern sans is needed. Its open counters and sturdy forms support UI labels and short-form text, while the rounded shapes give headlines and signage a clear, approachable look.
The overall tone is friendly and accessible, with a calm modernity that feels welcoming rather than technical. Rounded geometry and soft endings add warmth, making the voice suitable for brands that want to appear reliable, clear, and personable.
The design appears intended to deliver a modern, highly legible sans with softened geometry for a warmer, more human tone. It prioritizes clarity and consistency across cases and numerals, aiming to stay neutral enough for broad use while retaining an inviting personality.
Round letters maintain consistent curvature and spacing, producing an even rhythm in paragraphs. Diagonals (such as in A, V, W, X, Y) are broad and steady, reinforcing the font’s confident, grounded presence without looking sharp or aggressive.