Sans Normal Addis 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, editorial, ui text, modern, friendly, energetic, casual, clean, warmth, motion, approachability, clarity, everyday text, rounded, oblique, open apertures, soft terminals, lively rhythm.
This is an oblique sans with rounded construction and smooth, continuous curves. Strokes are fairly uniform, with softly finished terminals and a gently modulated, handwritten-like flow created by the consistent slant. Counters are open and generous, and many forms lean on circular/elliptical geometry, producing a clear, approachable texture. Proportions feel balanced with a straightforward cap line and a steady x-height, while letter widths vary enough to keep word shapes lively rather than rigidly monospaced.
It suits brand voices that want to feel modern and approachable—logos, packaging, and headline systems benefit from the lively slant. In editorial and marketing copy it can provide an informal, energetic emphasis, and it can also work for UI labels or short passages where a friendly, contemporary tone is desired.
The overall tone reads contemporary and friendly, with an easy, informal confidence. Its slant and rounded shapes add motion and warmth, making it feel more conversational than corporate while still staying tidy and legible.
The design appears intended to deliver a clean sans foundation with added motion through a consistent oblique angle and rounded, open forms. It prioritizes readability and warmth, aiming for a modern everyday voice that feels active without becoming decorative.
Lowercase forms appear compact and smooth, with single-storey-style simplicity in key shapes and a generally uncluttered silhouette. Numerals follow the same oblique, rounded logic and maintain even color in running text.