Sans Normal Usbav 12 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Foundry Form Sans' by The Foundry (names referenced only for comparison).
Keywords: editorial, ui text, branding, captions, presentations, clean, modern, dynamic, technical, emphasis, modernization, clarity, motion, slanted, humanist, open apertures, rounded terminals, smooth curves.
A slanted sans with smooth, rounded curves and gently modulated strokes that stay consistent across the alphabet. Letterforms are built from clean elliptical shapes with open counters and relatively wide, flowing bowls, giving the texture an even, readable rhythm. Terminals are largely straight or softly rounded rather than sharply sheared, and the overall spacing reads balanced, with a slightly lively, forward-leaning cadence.
Well-suited to editorial layouts where an italic voice is needed for emphasis, pull quotes, or subheads, and it can also serve comfortably in UI and product contexts that benefit from a clean, modern slant. The even texture and open shapes make it appropriate for short paragraphs, captions, and presentation typography where readability and a sense of motion are both desirable.
The tone is contemporary and energetic without feeling aggressive. Its italic stance adds motion and emphasis, producing a polished, editorial feel that can also read lightly technical due to the tidy geometry and controlled stroke behavior.
The design appears intended to provide a clear, contemporary italic sans that feels smooth and approachable while remaining structured and legible. It aims to deliver emphasis and forward momentum without resorting to exaggerated angles or decorative detailing.
Capitals maintain a calm, simplified construction (notably in round letters like C/O and the straightforward E/F), while lowercase forms keep generous openings that help preserve clarity at text sizes. Numerals follow the same smooth, curving logic, with a clear, uncluttered silhouette that matches the alphabet’s rhythm.