Sans Normal Osmeh 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, punchy, clean, strong presence, clear readability, modern branding, display emphasis, geometric, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with broad, even strokes and rounded curves that keep counters open despite the weight. Uppercase forms feel stable and compact, with circular bowls (O, C) and a straightforward, utilitarian construction across the set. The lowercase shows a single-storey a and g, short-shouldered r, and generally simplified shapes that read clearly at large sizes. Numerals are bold and sturdy, with rounded forms (0, 8, 9) and a straightforward, signage-like construction for 1–7.
Best suited to headlines and short, high-impact messaging where its weight and simple geometry can carry emphasis. It will work well for branding, packaging, posters, and signage where quick recognition and a confident voice are priorities.
The overall tone is direct and assertive, with a friendly smoothness from the rounded geometry. It feels contemporary and practical rather than decorative, projecting clarity, strength, and approachability.
The design appears intended as a modern, no-nonsense display sans: geometric, simplified, and strongly weighted to deliver clear presence in contemporary layouts. Its rounded construction suggests an aim to balance impact with approachability.
Spacing and rhythm appear tight and efficient, giving text blocks a dense, energetic color. Curves and joins are clean and consistent, and the overall silhouette favors solid, easily recognized letterforms suited to bold display settings.