Slab Square Ogfo 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' and 'FF Milo Serif' by FontFont, 'Artigo' and 'Loretta' by Nova Type Foundry, and 'Dolly Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, retro, assertive, editorial, collegiate, industrial, impact, heritage, headline voice, print emphasis, blocky, bracketed, robust, compact apertures, large serifs.
A sturdy slab serif with heavy, squarish serifs and pronounced thick–thin modulation. The letterforms are wide-set with ample interior space, but many apertures stay relatively tight, creating dense, punchy silhouettes. Serifs read as bold and supportive, often with subtle bracketing at joins, while terminals stay crisp and flat. Curves (C, O, S, 0) are smooth and rounded but reinforced by weighty verticals, producing a firm rhythm in text. Figures are strong and upright, with similarly block-forward proportions suited to prominent display settings.
Best suited to display roles such as headlines, posters, and promotional typography where its bold slabs and wide stance can do the talking. It also fits packaging and brand marks that need a strong, heritage-tinged voice, and works well for signage or labels where impact matters more than light reading comfort.
The font conveys a confident, vintage-leaning tone—part collegiate and part old-style editorial—combining seriousness with a slightly playful, poster-like energy. Its weight and sharp slab cues make it feel dependable and attention-grabbing, like headline typography from print advertising or packaging.
Likely designed to deliver maximum presence with a classic slab-serif voice: wide proportions, reinforced serifs, and high-contrast strokes that read clearly at display sizes and produce a distinctive, authoritative texture.
In the sample text, the dense color and strong serif presence create a commanding texture that holds up well at larger sizes. The contrast and tight apertures can make longer passages feel heavy, but they also help maintain clear word-shapes in short bursts such as headings and callouts.