Sans Normal Malul 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dean Gothic' and 'Fusion Collection' by Blaze Type, 'Resident' by Fenotype, and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, dynamic, punchy, high impact, brand voice, speed cue, display focus, oblique, slanted, heavy, rounded, bulky.
A heavy, oblique sans with broad proportions and compact internal spaces. Letterforms are built from rounded, geometric curves paired with flat, sheared terminals, creating a consistently forward-leaning silhouette. Strokes read as solid and even, with counters kept relatively tight in bowls like O, P, B, and 8, and wide set widths that emphasize a strong horizontal footprint. The lowercase shows simple, sturdy shapes with a single-storey a and g, and the numerals follow the same robust, rounded construction.
Best suited to headlines, large-scale messaging, and branding where immediate impact is needed. It works well for sports and fitness identities, promotional graphics, bold packaging, and short, high-contrast statements in advertising or social media visuals.
The overall tone is energetic and forceful, with a distinctly sporty, contemporary feel. Its wide stance and forward slant convey motion, confidence, and impact, making it feel bold and attention-seeking rather than subtle or neutral.
This design appears intended to deliver maximum visual impact with a modern, athletic voice, combining wide proportions and an oblique stance for a sense of speed and power. The simplified, rounded construction suggests a focus on clarity and boldness in display-oriented settings.
The oblique angle and broad forms amplify presence at display sizes, while the tight counters and thick joins can make dense text feel dark and compact. Circular characters (O, o, 0) are especially full and weighty, reinforcing the font’s muscular, geometric personality.