Sans Normal Mamiv 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, assertive, retro, dynamic, loud, high impact, motion, branding, display emphasis, athletic tone, rounded, oblique, chunky, heavy, bulky.
A heavy, oblique sans with broad proportions and generously rounded bowls. Strokes are thick and mostly uniform, with softened terminals and smooth curve-to-stem joins that keep counters open despite the weight. The italic slant feels built-in rather than mechanically skewed, and the overall rhythm is compact and sturdy, with a large x-height and short extenders contributing to a dense, blocky texture in text. Numerals and capitals share the same wide, aerodynamic stance, giving the set a cohesive, display-forward presence.
Best suited to headlines, posters, and bold branding where a strong, slanted voice is desired. It performs well for sports or motorsport-style identities, promotional graphics, packaging callouts, and logo wordmarks that need width and presence. For longer passages, it works most effectively in short bursts or large sizes where its dense weight and rounded forms remain legible.
The tone is energetic and emphatic, with a forward-leaning, action-oriented feel. Its rounded mass and strong slant evoke sporty branding and bold editorial headlines, reading as confident and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum impact with a rounded, friendly geometry and a built-in sense of motion. Its wide stance, strong slant, and simplified construction suggest a goal of high visibility and brandable character in display settings.
Round letters like O/C/e maintain thick, smooth outer curves with relatively tight inner counters, while letters with diagonals (A, V, W, X) are built from broad, stable strokes that prioritize impact. The overall look favors headline clarity and punch over fine detail, and the spacing in sample text creates a solid, continuous band of black that reinforces its display character.