Slab Square Hisu 1 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, sports branding, sturdy, confident, vintage, collegiate, impact, legibility, heritage, headline strength, durability, bracketed serifs, blocky, compact counters, heavy terminals, ink-trap feel.
A robust slab serif with heavy, mostly squared-off serifs and pronounced slab terminals. Strokes are thick with moderate contrast and a steady, upright rhythm, producing compact interior counters and strong silhouettes at both display and text sizes. The uppercase is broad and firmly built, while the lowercase shows sturdy bowls and a single-storey “g” with a prominent ear, reinforcing a practical, workmanlike texture. Numerals are weighty and highly legible, with wide forms and substantial horizontals.
Well-suited to headlines, subheads, and pull quotes where a strong typographic voice is needed, and it can hold up in short paragraphs thanks to its clear structure and substantial letterforms. It also fits packaging, signage, and sports/collegiate-style branding where sturdy slabs and bold presence improve impact and readability.
The overall tone feels solid and dependable, with a classic, slightly old-school flavor reminiscent of headline typography and traditional print. Its blunt, assertive serifs and dense color read as confident and straightforward rather than delicate or refined.
The design appears intended to deliver high impact and legibility through thick slabs, wide proportions, and a consistent, authoritative texture. It aims for a practical, print-friendly voice that feels traditional and durable while remaining clear in contemporary layouts.
Serifs tend toward squared slabs with slight bracketing, giving corners a subtly softened, carved look rather than razor-sharp geometry. The design maintains a consistent heaviness across curves and straights, creating a strong page color and clear word shapes in longer lines.