Sans Normal Abdev 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, packaging, posters, ui, modern, clean, energetic, informal, sporty, emphasis, clarity, contemporary, momentum, versatility, oblique, humanist, open apertures, rounded terminals, neutral.
A slanted sans with smooth, rounded stroke endings and consistently low stroke modulation. The shapes lean on simple geometric curves but keep a slightly humanist rhythm, with open counters and generous apertures that help letters stay clear in text. Uppercase forms feel compact and streamlined, while lowercase letters show a friendly, functional build; overall spacing reads even, with a lively forward slant that increases momentum without becoming overly narrow or brittle.
Well-suited for modern branding systems, product and packaging text, and editorial settings where an italic voice is needed for emphasis or a sense of speed. It can also work in UI and display contexts for labels, navigation, and callouts, especially where a clean sans tone is desired but with more motion than an upright style.
The overall tone is contemporary and active, conveying motion and clarity rather than formality. It feels straightforward and approachable, with a slight sporty or editorial energy driven by the consistent slant and clean, unembellished construction.
The design appears intended as a versatile italic sans that balances geometric cleanliness with readable, open forms. It aims to provide a clear, contemporary voice for emphasis and headline use while remaining coherent and steady in longer lines of text.
Round characters (like O/0) read as broadly oval and stable, and the numerals match the letterforms with similarly smooth curves and uncomplicated geometry. The italic angle is noticeable and consistent across both cases, giving headings and short lines a dynamic, assertive cadence.