Sans Normal Apkeh 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, body text, signage, brand identity, packaging, friendly, approachable, modern, clean, casual, versatility, readability, approachability, modern clarity, rounded, open apertures, soft terminals, humanist, even rhythm.
This sans serif shows softly rounded, open forms with gentle curves and largely uniform stroke thickness. Terminals feel slightly softened rather than sharply cut, and counters are generous, contributing to clear interior space in letters like a, e, and g. Proportions read as comfortably spacious, with round letters leaning toward circular construction and straight strokes kept simple and steady. The overall rhythm is even and legible, with a mild humanist warmth in the joins and curves.
This font works well for user interfaces, product copy, and general-purpose body text where a clean, friendly voice is needed. Its open shapes and steady spacing also suit wayfinding and signage, as well as brand systems and packaging that aim for modern accessibility without looking overly technical.
The tone is friendly and contemporary, balancing neutrality with a subtle softness that keeps it from feeling clinical. Its rounded shaping suggests approachability and everyday usability, making it feel suitable for consumer-facing communication. Overall it conveys clarity, ease, and an unpretentious modern character.
The design appears intended as a versatile everyday sans: clear, comfortable in continuous reading, and visually neutral enough to support many contexts. Rounded construction and soft terminals suggest an emphasis on approachability while keeping a disciplined, modern structure.
The numerals follow the same rounded, open construction as the letters and maintain consistent color in running text. Uppercase forms stay straightforward and geometric-leaning, while lowercase shapes add a bit more warmth through curved shoulders and open apertures, supporting readability at typical text sizes.