Serif Flared Moju 2 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, dramatic, refined, classic, fashion, display impact, editorial elegance, premium branding, classical revival, flared terminals, ball terminals, wedge serifs, calligraphic, sculpted.
A high-contrast serif with sculpted, flared stroke endings and wedge-like serifs that feel carved rather than mechanically bracketed. Stems are robust and taper decisively into sharp points, while curves swell into teardrop and ball-like terminals in places, giving the letterforms a rhythmic, chiselled texture. Counters are generally compact and the overall fit is on the tight side, producing strong color and assertive headlines. Uppercase forms read stately and condensed in feel, while the lowercase shows expressive details (notably in a, g, r, and y) that emphasize a calligraphic, display-oriented construction.
Best suited for headlines, subheads, and display typography where its high contrast and flared details can be appreciated. It works well for magazine and book titling, fashion and beauty branding, premium packaging, and posters that need a refined yet attention-grabbing voice.
The font conveys an elegant, editorial confidence with a slightly theatrical edge. Its sharp tapers and flared finishes create a sense of luxury and formality, evoking fashion, publishing, and cultural institutions rather than utilitarian text settings.
Likely designed to deliver a contemporary take on a classical, calligraphy-informed serif, using flared terminals and sharp tapering to maximize sophistication and impact at larger sizes. The consistent sculpted endings and energetic curves suggest an emphasis on distinctive display texture and brand character over neutral long-form readability.
Numerals match the dramatic contrast and pointed terminals of the letters, with several figures showing distinctive angled cuts and tapering joins. In longer sample text the strong modulation and tight spacing create a dense, dark typographic tone that benefits from generous leading and careful tracking.