Sans Normal Eshu 10 is a very light, very wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui display, packaging, airy, futuristic, elegant, minimal, calm, modernity, motion, refinement, airiness, monoline, rounded, geometric, open counters, extended proportions.
This typeface uses a delicate monoline stroke with a consistent, low-friction rhythm and a pronounced rightward slant. Letterforms are widely proportioned, mixing straight, tapered-looking joins with smooth circular and elliptical bowls; many terminals feel clean and slightly sharpened rather than blunt. Curves stay open and generous (notably in C, G, S, and the lowercase rounds), and the figures follow the same extended, streamlined construction. Overall spacing reads open and breathable, supporting a light, precise texture across lines of text.
It suits branding systems that want a light, progressive feel, as well as headlines, posters, and packaging where its elongated, elegant shapes can be appreciated. It can also work for UI or product display typography in larger sizes where clarity and a sleek tone are more important than dense text efficiency.
The overall tone is sleek and airy, with a modern, slightly sci‑fi character driven by the forward lean and extended silhouettes. Its fine stroke and open forms convey a refined, understated elegance rather than heaviness or ruggedness, giving it a polished, contemporary voice.
The design appears intended to deliver a contemporary, streamlined sans with a pronounced sense of forward motion and spaciousness. By combining monoline construction with rounded, geometric bowls and extended widths, it aims for a clean, futuristic impression that remains smooth and approachable.
The slant and wide set create a strong sense of motion, while the geometric curve logic keeps the design cohesive across uppercase, lowercase, and numerals. In longer samples the texture remains even, though the very thin strokes and open spacing make it feel more display-oriented than utilitarian at small sizes.