Sans Superellipse Ubbob 3 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Gambler' by Fenotype, 'Alternate Gothic' by Linotype, and 'Opinion Pro' by Mint Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, industrial, utilitarian, retro, condensed, sturdy, space saving, impactful display, signage utility, retro flavor, blocky, squared, rounded corners, compact, punchy.
A compact sans with a squared, superelliptical skeleton: bowls and counters read as rounded rectangles, and strokes maintain an even, low-modulation weight. Terminals are mostly blunt with softly rounded corners, producing a sturdy, poster-like texture. Proportions are tall and tight, with condensed letterforms and economical sidebearings; curves are controlled rather than geometric-circular, and joins stay firm and minimally tapered. The numerals follow the same blocky logic, with simple, upright shapes and consistent stroke behavior across the set.
Best suited for short to medium headline settings where space is limited and high impact is needed, such as posters, packaging labels, wayfinding, and bold brand marks. It can also work for subheads or callouts when you want a compact, industrial sans texture that stays consistent across mixed case and numerals.
The overall tone feels functional and slightly retro, like stamped signage or mid-century industrial labeling. Its compact density and confident blackness give it an assertive, no-nonsense voice suited to attention-getting headlines while still reading as friendly due to the softened corners.
The design appears intended to deliver a space-efficient, high-impact sans built from rounded-rectangle forms, balancing toughness with approachability. It prioritizes uniform stroke strength and compact proportions to produce a solid, repeatable texture for display typography.
The rhythm in text is driven by repeated vertical strokes and narrow counters, creating a strong columnar pattern that holds together well in all-caps. Rounded-rectangle apertures and squared curves keep the texture consistent across both uppercase and lowercase, helping the font maintain a unified, engineered look.