Sans Normal Linan 12 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Griff' and 'Mute' by Indian Type Foundry and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, modern, assertive, friendly, impact, motion, modernity, approachability, promotion, slanted, rounded, soft corners, high-contrast joins, wide apertures.
A heavy, forward-slanted sans with rounded geometry and smooth, swelling curves that keep counters open and forms legible. Strokes show gentle modulation, with noticeably thicker curved bowls and tapered joins that create a lively rhythm rather than a purely monoline feel. Proportions skew compact in the caps and generous in the lowercase, with a tall lowercase presence and sturdy, slightly condensed-feeling verticals. Numerals and round letters (O, Q, 0, 8, 9) emphasize elliptical bowls, while diagonals (A, K, V, W, X, Y) are crisp and clean, reinforcing an athletic, fast-leaning texture.
Best suited for display roles where strong emphasis and motion are desirable: headlines, posters, brand marks, sports or fitness-themed graphics, and packaging callouts. It also works for short blocks of promotional copy at larger sizes, where the slanted, rounded shapes add energy while remaining easy to scan.
The overall tone is confident and kinetic, reading as contemporary and punchy without becoming harsh. Rounded terminals and open counters soften the voice, balancing bold impact with approachability. The italic slant adds motion and urgency, making the font feel active and promotional.
The design appears intended to deliver bold emphasis with a sense of speed and modernity, pairing rounded construction with an italic stance for an energetic, contemporary voice. It aims to stay friendly and legible under heavy weight by maintaining open counters and clear silhouettes.
Spacing appears tuned for headline settings, with strong black shapes that hold together as a cohesive texture in paragraphs of display-sized text. Round forms stay stable and readable, and the slant is consistent across uppercase, lowercase, and numerals, helping mixed-case text feel unified.