Slab Square Rufo 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sybilla Multiverse' by Karandash, 'Amasis' and 'Amasis eText' by Monotype, and 'Gazeta Slab' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, robust, friendly, retro, confident, impact, readability, retro print, warmth, authority, slab-serif, bracketed, rounded, soft corners, sturdy.
A heavy, sturdy slab serif with generously thick stems and compact, squared counters. Serifs are pronounced and mostly square-ended, softened by subtle rounding and bracketing that keeps joins from feeling sharp. Curves are full and slightly condensed inside, giving letters a solid, ink-trap-free silhouette with a steady rhythm in text. Uppercase forms feel blocky and stable, while the lowercase keeps a readable, traditional structure with clear bowls, shoulders, and a two-storey-style rhythm where applicable.
This font performs best in headlines, posters, and branding where you want a strong, classic presence with approachable character. It suits packaging and label-style layouts, as well as editorial display settings such as magazine openers, section titles, and pull quotes. Its sturdy shapes and prominent serifs help it hold up in short blocks of text and large-format typography.
The overall tone is confident and approachable, with a retro editorial flavor reminiscent of classic print headlines. Its softened slabs and rounded details add warmth, preventing the weight from feeling harsh. The result is bold and attention-grabbing, but still friendly and readable.
The design appears aimed at delivering a dependable, print-forward slab serif voice: high-impact, legible, and characterful without becoming decorative. It balances squared terminals with softened transitions to create a bold display texture that stays readable and controlled in real text settings.
Numerals are heavy and high-impact, matching the cap weight closely for consistent color in headings. The ampersand is compact and assertive, and punctuation appears dark and prominent, supporting short, punchy messaging. Overall spacing reads as generous enough for display use, maintaining clear word shapes even at large sizes.