Sans Normal Kudeh 13 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, signage, sporty, confident, contemporary, energetic, direct, impact, emphasis, modernity, motion, oblique, geometric, clean, sturdy, rounded.
A heavy, oblique sans with broad proportions and a clean, low-contrast stroke. Letterforms lean consistently forward, with rounded curve behavior and mostly open counters that keep the shapes clear at display sizes. Terminals are predominantly straight and simplified, while curves (C, G, O, S) read as smooth, near-elliptical forms. The lowercase shows a single-storey a and g, compact bowls, and short, efficient joins that reinforce a sturdy, engineered rhythm; numerals are equally weighty with simple, readable silhouettes.
Best suited to headlines, branding, and short bursts of copy where a strong, dynamic voice is desired. It works well for sports and active-lifestyle graphics, packaging callouts, and signage that needs immediate impact, while remaining legible in larger blocks when set with comfortable line spacing.
The overall tone is assertive and energetic, with a modern, performance-minded feel. Its forward slant and broad stance suggest motion and confidence, making it read as contemporary and purposeful rather than delicate or formal.
The design appears intended to deliver a bold, fast-moving sans voice with straightforward construction and high visual punch. It prioritizes clear silhouettes, broad proportions, and consistent oblique momentum for contemporary display communication.
Spacing appears generous for a heavy style, helping internal shapes stay open in text. The oblique angle is strong enough to signal emphasis on its own, and the forms maintain a consistent, uniform texture across uppercase, lowercase, and figures.