Sans Normal Uldil 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC and 'Brute Sans' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, signage, editorial, brand systems, infographics, neutral, modern, clear, utilitarian, friendly, readability, versatility, clarity, modernity, systematic, geometric, clean, open counters, crisp, even rhythm.
This typeface presents a clean, geometric sans construction with smooth circular curves and straight, monolinear stems. Uppercase forms are broad and stable, with open apertures (notably in C and G) and straightforward, unadorned terminals. Lowercase shapes keep a compact, practical rhythm: single-storey a and g, a simple hook on r, and a short, functional t crossbar. Numerals are sturdy and highly legible, with clear differentiation between forms and consistent stroke behavior across the set.
It works well for interface typography, product copy, and dashboards where legibility and consistency matter. The clear numerals and open forms also suit signage, data-heavy infographics, and general editorial use at small to medium sizes. Its restrained voice makes it a solid base for brand systems that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry and uncomplicated shapes feel approachable, while the consistent structure reads as efficient and matter-of-fact.
The design appears intended as a practical, general-purpose sans with geometric foundations, aiming for reliable readability and a contemporary, versatile presence across both display and text settings.
In text, the spacing appears even and comfortable, supporting smooth word shapes without calling attention to individual letters. The design maintains a disciplined uniformity between curved and straight elements, giving it a predictable, system-like cadence suited to everyday reading.