Sans Normal Lamaj 5 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Echoes Sans' by Glen Jan, 'Gunterz' by Locomotype, 'Amfibia' and 'Karibu' by ROHH, 'Loew Next' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, energetic, confident, modern, friendly, impact, momentum, approachability, brand presence, display clarity, rounded, oblique, chunky, soft corners, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, and joins/corners read softly rather than sharp, giving the forms a cushioned, contemporary feel. Counters are compact but cleanly opened, and the overall rhythm is steady and dense, with a forward slant that adds motion to both uppercase and lowercase. Numerals match the letterforms in weight and stance, maintaining a unified, high-ink silhouette.
This font performs best where impact and immediacy are needed: headlines, posters, marketing banners, and branding—especially for sports, fitness, and energetic consumer products. It also suits short UI labels or app headers where a bold, forward-leaning voice helps calls-to-action stand out.
The tone is assertive and fast-moving, combining a sporty, headline-ready punch with approachable roundness. Its forward lean and compact counters suggest momentum and confidence, while the softened geometry keeps it friendly rather than aggressive.
The design appears intended to deliver a modern, high-impact oblique sans that feels fast and confident without becoming harsh. It prioritizes bold readability and a cohesive, rounded silhouette for branding-forward display typography.
Uppercase shapes emphasize broad, simplified geometry, while lowercase forms lean into single-storey, rounded structures that keep the texture smooth in blocks of text. The overall color on the page is dark and even, producing strong presence at medium-to-large sizes.