Sans Normal Podiz 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Approach' by Emtype Foundry, 'FF Infra' by FontFont, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, approachable, retro, impact, friendliness, approachability, display clarity, rounded, soft corners, bulky, compact, sturdy.
A heavy, rounded sans with soft corners and broadly curved bowls. Stroke endings are mostly blunted rather than sharply cut, and joins stay smooth, giving the letters a chunky, cushiony silhouette. Counters are relatively small and apertures tend to be tight, which makes the overall color dense and poster-like. Proportions lean compact in the lowercase, while many capitals read wide and steady; figures are similarly full and rounded, with a clear, simple construction.
Best suited to headlines, posters, and display settings where a bold, friendly presence is needed. It can work well for branding, packaging, and signage that aims for approachability and impact, especially at medium to large sizes.
The overall tone is warm and informal, with a slightly retro, sign-painting friendliness. Its rounded massing and tight counters create a confident, punchy voice that feels welcoming rather than technical.
Likely designed to deliver strong visibility with a soft, personable character, combining robust shapes with rounded detailing for an inviting display voice.
In text, the dense rhythm and reduced internal space favor larger sizes where the rounded shapes and blunt terminals can breathe. The lowercase features simple, single-storey forms (notably the a and g), reinforcing the casual, contemporary feel.