Sans Normal Abdoh 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Exensa Grotesk' by Designova, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: ui design, product branding, editorial text, marketing copy, presentations, modern, clean, approachable, dynamic, neutral, everyday utility, clear readability, modern tone, italic emphasis, brand flexibility, oblique, open counters, humanist, soft curves, airy spacing.
A slanted sans with smooth, rounded construction and a clean, even stroke that keeps contrast minimal. Curves are broadly drawn and open, with generous interior spaces and a relaxed rhythm that reads comfortably at text sizes. Terminals are mostly plain and softly finished rather than sharply cut, and the overall proportions feel horizontally generous, giving lines a roomy, uncompressed texture. The lowercase maintains a straightforward, contemporary structure with clear bowls and simple joins, while capitals stay restrained and geometric without becoming rigid.
It works well for user interfaces, dashboards, and product typography where a clear, contemporary sans is needed but a bit of movement is welcome. The open forms and steady rhythm also suit short editorial passages, marketing copy, and presentation decks, especially when a clean italic voice is desired for emphasis or tone.
The overall tone is modern and friendly, with an energetic forward lean that suggests motion without feeling flashy. It communicates clarity and pragmatism, suitable for interfaces and contemporary branding while still feeling approachable and easygoing.
The design appears intended as a versatile italic sans that balances geometric smoothness with readable, open shaping. Its goal seems to be reliable everyday clarity with a subtle sense of speed and modernity, keeping details minimal so it can adapt across digital and print contexts.
Numerals appear designed for legibility, with open shapes and uncomplicated forms that match the letterfit and rhythm of the alphabet. The italic angle is consistent across caps, lowercase, and figures, helping longer passages keep a cohesive, flowing texture.