Sans Superellipse Orbuy 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Cairoli Now' by Italiantype, 'Neue Alter' by OzType., and 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: ui, signage, branding, headlines, packaging, modern, confident, friendly, clean, utilitarian, clarity, approachability, system design, modern branding, durability, rounded corners, soft terminals, geometric, high legibility, even rhythm.
A robust sans with a geometric, superellipse-driven construction. Curves are built from rounded-rectangle shapes, giving bowls and counters a squarish softness rather than true circularity. Strokes are heavy and steady with clean joins, minimal modulation, and largely flat terminals; overall proportions feel open and legible, supported by a notably tall x-height and generous internal space in letters like a, e, and g. The texture is dense but orderly, with consistent widths and a straightforward, no-nonsense rhythm in both uppercase and lowercase.
This style performs well in digital UI and app typography where clarity and consistent rhythm matter, and it also scales effectively for signage and wayfinding. The heavy, rounded geometry makes it a strong choice for branding, packaging, and headline settings that need a contemporary, approachable presence while staying highly legible.
The rounded geometry adds approachability to an otherwise solid, authoritative voice. It reads contemporary and product-minded—confident without feeling aggressive—making it well suited to interfaces and brand systems that want clarity with a touch of warmth.
The design appears intended to provide a modern, highly legible sans with superellipse-based rounding that differentiates it from purely circular geometrics. It aims for a practical, system-ready look—sturdy forms, clear counters, and consistent structure—while keeping the tone friendly through softened corners.
Figures are simple and sturdy, matching the letterforms’ squared-off rounding and maintaining strong readability at a glance. The overall silhouette leans toward compact, blocky forms with softened corners, creating a distinctive balance between technical precision and friendly smoothness.