Sans Normal Argom 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Afical' by Formatype Foundry, and 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: ui text, body text, editorial, presentations, branding, neutral, modern, clean, functional, technical, versatility, readability, clarity, systematic design, modern utility, geometric, open apertures, high legibility, crisp terminals, even rhythm.
A clean sans with a geometric backbone and smoothly rounded bowls, set on an even, steady rhythm. Strokes are consistent and crisp, with mostly straight-cut terminals and generous counters that keep forms clear at text sizes. Uppercase shapes feel tidy and balanced, while the lowercase shows simple, utilitarian constructions (single-storey a and g) and open apertures that aid readability. Figures are straightforward and lining in feel, matching the overall clarity and restraint of the letterforms.
Well-suited to interface copy, product UI, and general-purpose text where clarity and predictability matter. It also works for editorial layouts, reports, and presentation typography that benefits from a modern, unobtrusive sans voice.
The tone is neutral and contemporary, aiming for clarity over personality. Its controlled geometry and clean finishing read as practical and professional, with a subtle technical vibe rather than expressive warmth.
The design appears intended as a versatile, no-nonsense sans for everyday typography—prioritizing clean geometry, open forms, and reliable readability across headings and continuous text.
Round letters (C, O, Q) maintain smooth, circular tension, while diagonals (V, W, X, Y) are sharp and stable without feeling aggressive. The overall spacing appears comfortable and consistent in the sample text, supporting continuous reading and clear word shapes.